Trademark means a logo, brand name, product name, website
name, word or punch line by which customers recognize or differentiate the
products or services of one company from another.
Trademark registration means legally getting the right to use
the brand name or trademark by getting a registration certificate from the
Trademark office.
Brand name is the most valuable asset of the Company. Many
brands in the world value their trademark more than their any other physical
assets
Brand value is derived only when the company has absolute
right over the brand name through trademark protection.
Protecting the name is equal to protecting the business.
-Protection against Copycats: Nobody will dare to copy your
brand name once it is a registered trademark
-Helps in expansion of business and growth
-Trademark can be rented and royalty can be earned under
licensing agreement. -Franchising model solely depends upon trademark
licensing.
--Helps in image building and credibility in Market
-Customers give more preference to registered brands with TM
tag.
When you register a trademark, the main purpose is to prevent
people from stealing your name/logo, and provide you with a legal recourse
against them if they do.
While neither is required, it's highly advised to do so with
the assistance of an intellectual property attorney since the filing process
with the USPTO can be a little complex.
Keep in mind that your logo and your company name require two
separate filings with the trademarks office. The name protects just the name
itself and separate from any font, colors, shapes, styling etc... When you
register a logo, it provides protections over the exact shape, style, and
orientation in that logo.
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